Logo usage guidelines pdf

File:Logo usage guidelines pdf Champions League logo 2. UEFA Champions League logo 2.

This is a logo for UEFA Champions League. The logo may be obtained from UEFA Champions League. The entire logo is used to convey the meaning intended and avoid tarnishing or misrepresenting the intended image. The default rendering of this image is of a size and resolution sufficient to maintain the quality intended by the company or organization, without being unnecessarily high resolution. The image is placed in the infobox at the top of the article discussing UEFA Champions League, a subject of public interest.

The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization’s intended branding message in a way that words alone could not convey. Because it is a non-free logo, there is almost certainly no free representation. Any substitute that is not a derivative work would fail to convey the meaning intended, would tarnish or misrepresent its image, or would fail its purpose of identification or commentary. Certain commercial use of this image may also be trademark infringement. Doesn’t infringe ability of UEFA to make money. Useful as a visual representation of the league. You cannot overwrite this file.

This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. If the file has been modified from its original state, some details may not fully reflect the modified file. This page was last edited on 16 January 2017, at 06:24. Logos is the logic behind an argument. Logos tries to persuade an audience using logical arguments and supportive evidence. Logos is a persuasive technique often used in writing and rhetoric. Ancient Greek philosophers used the term in different ways.

The rhetor’s success, she argues, will come down to “certain objects of agreementbetween arguer and audience”. Logos is logical appeal, and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker’s topic. Furthermore, logos is credited with appealing to the audience’s sense of logic, with the definition of “logic” being concerned with the thing as it is known. Reformation translators took another approach. Heraclitus seems to use the word with a meaning not significantly different from the way in which it was used in ordinary Greek of his time.