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Qualitative Data Analysis, Visit us now! Although one important feature in ATLAS. Should it be an inductive approach, a deductive approach, or a mixture of both? According to the academic literature, it should be your research question that is guiding this decision. In theory this is and should be so. In practice, choices are often more pragmatic and not everyone is educated in the application of the whole range of methodologies that are out there.
Furthermore, not everyone who has the need for analyzing qualitative data is conducting an academic research project that requires more thorough thinking regarding knowledge generation. A simple analysis of themes and quick access to the data by themes is all that is needed. Given this definition, positivism, symbolic interactionism, phenomenology, hermeneutics, interpretivismor critical theory, are theoretical perspectives. Analysis methods derived from these various frameworks are statistical procedures, theme identification, constant comparison, document analysis, content analysis, or cognitive mapping.
GT may also be classified as method, if understood and used as a series of procedures. An analysis of embodied lived experience before empirical data are collected via self-inspection and reflection of own experience. It can capture whatever is salient, the essence of what is in the section or it can be an evocative attribute. Coding has become a popular method with the spread of Grounded Theory methodology. It is however also used as a method to structure and organize data outside the Grounded Theory framework. What can be derived from the above is that they are many different methods to analyze qualitative data and coding is only one of them. This is related to the variousphilosophical traditions and methodological frameworksbehind.
The analysis of embodied lived experience for instance is rooted in phenomenology and phenomenologists forego coding of data all together. Researchers following the interpretivist paradigm where the above listed sequential analyses techniques belong to even perceive coding as an abhorrent incompatible act for data analysis. And for them CAQDAS packages like ATLAS. What we will however see later, researchers from these traditions still use ATLAS.